Many people don’t realize that despite the Net Promoter methodology having been around since 2003, it wasn’t until just a couple of years ago that it started to become more widely adopted.
In fact, if you were to apply NPS to the Diffusion of Innovation theory, the methodology is barely beyond the early adopters and has only recently crossed the chasm.
When we founded Promoter in 2013, Net Promoter was still only being used by large, enterprise-level, Fortune 500 type companies.
Today, that has completely changed.
But, as the first company to introduce the Net Promoter System into the small and mid-markets with a tailored SaaS-based solution, we literally needed to build the market from scratch.
Recently, I was asked to be a guest on the B2B Revenue Leadership podcast, hosted by Brian Burns.
During our interview I discuss how Promoter began, the ways in which we grew (and continue to grow) our business, and some very practical advice for anyone looking to get the most out of their NPS efforts.
Please take a listen and let me know what you think in the comments below.